Before I took a class on social media I had absolutely no idea
what SEO stood for. In this class I learned that it meant Search Engine
Optimization. After learning what SEO stood for, I was enticed into doing more
research so I could know more than what the letters in SEO stood for.
According to searchengineland.com,
it is the process of getting traffic from the
“organic” listings on search engines like Google, Bing, or Yahoo. Where search
engine optimization becomes crucial is in the business world. The
listings posted in search engines are ranked on relevance in accordance to what
the user searched for. The game is to get your business in that first page of
listings. Why? They will be more likely to click on your website and this
potential customer can actually become a customer. They have a great clip
posted on the website that gives more details on what SEO is.
The site socialmediaexplorer.com takes on a unique approach when
it comes to search engine optimization. The article I read states that if you
obey two “pillars” of SEO, you will create more traffic going to your sites
whether it may be business or personal. The ‘pillars’ they discuss are being
active and adding value, they act in a cause and effect relationship. You need
to regularly update your social media, that means everything from Facebook,
Twitter, Foursquare, to Google+. The same goes for your website, mostly your
business website but if you have a personal website that works as well.
What I most enjoyed about this article is that they emphasized
showing your ‘friends’ or ‘followers’ that you are ALIVE. This means sending a
Tweet back to those who tweet you and replying to Facebook posts. This will
open the doors allowing more people to go to your social media pages and join
the conversation. The bigger the conversation the more value you add to the
customer experience.
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